To grow your web presence and climb up the Search rankings.
Search engine optimization.
Custom SEO tactics to rank your website #1 on google ⇧
The GOATS OF SEO
SEO is more simple than many think. It's like any other game. To win the game you must play by the rules and be creative. Doing so, will rank your keywords at the top of the organic search results, and make your website the GOAT of your businesses keywords.
Part of Google's algorithm is to rank pages with the most comprehensive content. As an SEO agency, we practice what we preach. We're SEO experts that are going to play by Google's rules.
Therefore, this SEO page content will be as educative and comprehensive as possible.
Follow along, and we will explain SEO and how it can drive more revenue to your business.
SEO: Return on investment
SEO is like anything else in life. You get what you put in. Depending on your market, there are always new ways to increase your organic traffic;
1. EDUCATE your consumer
2. Establish AUTHORITY
3. Establish TRUST.
The more your business can do that daily to monthly, the faster your website traffic will grow.
It's important to understand that daily SEO is crucial for your website's traffic growth, and it takes time and effort.
That is why we begin all of our client work with a careful SEO audit of their website and competition. Doing this helps us find our clients' most efficient operating budget to rank #1 for their target keywords.
1. Budget = Time and Effort towards SEO
2. Time and Effort towards SEO = Faster ROI
A budget of $500/month will only grow your business so fast, especially if your competition invests $1500/month into their SEO. Your competition has a 3x faster growth rate than you at that budget. That puts your business at a massive disadvantage.
If your business is still new and scaling, that is okay. Not all small businesses have the budget to put $1000+/month towards SEO. We make no long-term monthly contracts because we understand your business constantly evolves. If you need to start at a $500/month budget, we work with you to build that budget up over time.
We believe having some SEO is better than none. But, remember, as a business owner, you need to understand that more time and effort into SEO yields the most significant results.
The SEO we do for our own website is the same method we use for our SEO clients. We do a complete SEO analysis of your competition and reverse engineer your competitor's strengths and weaknesses in the search engine rankings.
This analysis presents a mix of opportunities in;
- Local SEO
- On and Off-Page SEO
- Social Media Marketing
- Web Design
- User-Experience Optimizations.
We compare data points like word count, number of keywords used, URL structure, backlinks, images, videos, and reviews. Then, we take that data and build a custom SEO strategy for your business's online presence.
That overarching SEO strategy is broken into monthly sprints to accomplish your ranking and traffic goals.
Ready to see what SEo can do for you?
Reach out, or schedule a time on our calendar! We'll set up a time for an introduction.
On our call, we'll review a quick audit we did for your business and ask discovery questions to align with your business's values, competition, and revenue goals.
The first step after the discovery is an in-depth keyword report to expose the target keywords we will try and rank.
From here, we dive deep into a custom SEO strategy to rank your business for high-volume keywords.
Yes! The internet is constantly evolving, and new entrants are entering your industry daily.
Taking and maintaining ownership of your business' keywords is much-needed. You need to treat your business' online presence like a farm. It needs to be watered and nurtured and can only feed as much as it grows. The more you grow your website, the more customers you'll be able to serve.
It's crucial for a couple of reasons. First, your competition may be years ahead in SEO search maturity, and your brand needs to play catch up. Second, SEO is a consistent and ongoing effort to reach and stay on top.
Google will rank the websites actively engaging with their customers and sticking to their SEO guidelines. It's either you or your competition at the top. Whoever puts the most effort and best SEO strategy forward will win.
Get in touch for a complimentary consultation, and I'll give you an SEO strategy tailored to your business.
Your website is your money maker for e-commerce.
1. Ensure your website is up to speed, and check every box from a technical standpoint - correct image size, alt texts, site structure, internal linking, schema, redirects, etc. Technical SEO is implemented in the Foundational SEO package.
2. Scope out your audience and determine where they spend most of their time online and what information they are searching for before buying. Are there websites or social channels your brand should be present on that you are not?
3. Create a content strategy to best engage with your customers. Do this right, and you'll earn plenty of free media through reposts and links to your website.
4. Focus on collaborations and partnerships. When you find these, make sure you are linking to and from each other's websites if it's a video, podcast, or blog.
5. Create an exceptional product experience and stay consistent. Create content, update your website, build links, and monitor your web health. Do this, and your SEO will dramatically benefit your product's network effect.
Generally more than you could ever imagine. We’ve had clients grow their online sales by 1000% in 12-months, which represented an ROI of over 20X. However, the true value in SEO is that the traffic and leads you acquire last for a very long time.
For example – our SEO specialists did the calculations and a Roofer in Colorado, from a 12-month custom SEO campaign could receive over 25X their money back in profit over the 12-months after their campaign is completed. Yet in the following 12-months, when they aren’t spending on SEO, their ROI jumps as high as 50X!
Foundational SEO is everything behind the scenes that makes your website work. It makes your website run fast and gives your domain authority. Without it, search engines like Google wouldn't be able to read your website effectively. You can be penalized and drop in the search rankings if they can't properly read your website.
Old SEO tactics no longer work, and Google penalizes sites still disobeying their new guidelines. Therefore, knowing that your website is built correctly is essential.
Common penalizations are 404's, broken links, toxic links, duplicate title tags, duplicate meta descriptions, same page content, or link redirects. These are bumps in the road that Google doesn't want to waste their crawl budget on. Fix these, and your website will crawl on a more efficient budget. In addition, Google will crawl more of your valuable content and rank you for more keywords.
We crawl your website to expose those areas where you are being penalized and fix them. To get started, get in touch with Pierce for your no-charge SEO audit.
At a bare minimum, get a free web audit. It'll at least give you an idea of where you are at and if SEO is a good investment.
However, a requirement for every business should be collecting reviews, making regular website updates, collecting links, and posting regularly on social media and listing sites.
These basics show search engines that your business is active and engaging with your customers. Do this consistently, and you'll start to gain the attention of more and more people.
We would have to analyze your website and competition thoroughly. However, from our experience, we have found that most SEO campaigns fail due to a lack of budget. SEO takes time and effort that's contributing to a business's future ROI. Therefore, we start our SEO packages at $500/month.
It depends on how much work needs to be done on a website, and how competitive your market is.
For websites ranking on page two, it generally takes 3+ months to see a page one ranking.
For new websites, it can take 6+ months before it starts seeing multiple page one results for competitive keywords.
SEO is much like getting in shape. If you stay consistent for 12+ months, you will notice great results if you begin to slow down and get complacent. Eventually, you'll fall back close to where you started.
Your competition will most likely stay steady with their SEO, and your website will begin to seem outdated in the eyes of Google. Even if you need to drop your budget, we recommend that some SEO is better than none.
No. We want you to be happy with hiring us each month. If you aren't satisfied with the results or can't afford the budget for one month, we don't want to be the bad guys to lock you into a long-term contract.
Your report will showcase your website's keyword rankings on the Google SERP's (Search Engine Results Page). It will also show your website traffic, backlinks, and site health analytics.
Ready to talk SEO? Schedule your complimentary SEO audit with Pierce.